Cowhide rugs have been in style for a long time and have been spotted in many A-lister’s homes like Rihanna and Jennifer Aniston, but is their charm starting to fade? Each year as new home fashion trends are predicted, the question of whether or not cowhide rugs have staying power comes up.

Luckily for those of us who love the look and feel of cowhide rugs, they are not going out of style any time soon. Cowhide rugs are a classic, timeless element that can be used as a focal point in a room filled with neutral colors or it can be a complementary element in a room filled with colors and patterns.

What really makes cowhide rugs timeless is that they bring a touch of luxury to any room. The soft thick cowhide feels wonderful against your skin and the richness of the texture and color brings elegance into the room. Imagine a reading chair and a cowhide rug tucked into the corner of your master bedroom or one laid out in front of the fire in the living room. You will feel like your home belongs on the cover of a magazine.

The popularity of cowhide is continuing to grow and you are probably seeing it pop up as much in contemporary, modern homes as you do it more country styled spaces. A cowhide rug can soften a room filled with metal and glass and can add a little whimsy to a black and white kitchen. Use it as a wall tapestry or as a throw blanket.

Cowhide rugs are very versatile and come in different shapes, sizes, colors and patterns. They come in black, white, brown and white, tri-color, brown-white and black, brindle and patchwork. For the adventurous, cowhide rugs can even be dyed a bright color like pink or one that is acid metallic washed.

The options are endless. Besides cowhide rugs, you can also get cowhide furniture and kitchen placemats and even bathroom rugs. There is no room in the house that couldn’t use a little touch of cowhide.

An extra plus is that it is very durable and easy to maintain so it can last for a long time. To clean them, all you have to do is wipe up spills with a dry cloth or clean up dirt with the vacuum. An authentic cowhide rug holds up well against the constant flow of kids and pets throughout the house. Cowhide rugs also make great family heirlooms to pass down to your children.

When picking out a cowhide rung make sure to look for one from Brazil, Argentina, Columbia and France. They are known for the highest quality cowhide rugs. Also look for companies that are against animal cruelty and who only use skins from cows who were raised for their meat and milk. Make sure you look into the background of the company you are considering purchasing from. A cowhide rug can be smart purchase if you know what you are looking for.